Bringing Empathy to Culture with Claude Silver of VaynerMedia

As listeners of this podcast know, Culture is more than just words on a wall, it is lived. 

Our guest this week knows how to bring it into the heart.

Claude Silver is the Chief Heart Officer at VaynerMedia, a modern, full-service global agency. She is a mentor, coach, and manager, and the company’s first CHO. The position was created to help scale Gary Vee and make sure that the over 800 employees feel they have a home in the company.

Join Will Scott as he welcomes Claude Silver to talk about the Culture and guiding principles of VaynerMedia, and why culture is not a ping pong table. 

 

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Here’s a glimpse of what you’ll learn:

  • [2:01] The Culture of VaynerMedia

  • [10:45] Where Claude and VaynerMedia ranks Culture in the company focus

  • [12:10] VaynerMedia lives their Core Values, not lists them

  • [15:14] Claude’s recommendations for upcoming entrepreneurs

  • [18:45] The Guiding Principles for VaynerMedia

  • [25:05] Gary Vee is a very genuine guy

  • [29:10] Valuing empathy

  • [32:55] Culture isn’t a ping pong table

  • [36:15] Final thoughts from Claude

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