Culture Czars are champions for the culture.

They know the core values, use them as a compass for decision making and regularly deploy them in their day-to-day dealings with all the company stakeholders both within and without the organization.

They use them to hire, unhire, review, recognize and reward their team.

They are standard bearers and team members against whom others are benchmarked.

Your Greatest Asset.

Corporate culture is the most important asset in any business. Get that right and everything else will follow. But it needs to be discerned and deliberately nurtured or one could end up with a default culture which does not serve the business or the entrepreneur. 

Poster On the Wall.

So you have established core values and put the poster on the wall but have you brought them alive, made them thrive and are you using them to drive performance?

If the answer is yes, you are already enjoying the fruits of success and your team love where they work and why they work.

If the answer is no, your values lack credibility and you are not reaping the benefits of having a truly valued culture. 

From Core Values to Valued Culture

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Drive the organization cohesively toward the vision, strategy and goals